Your ‘About section’ is a specific space to share more about your expertise, service and achievements.

You can use up to 2,600 characters and turn your ‘about section’ into a digital resume.

Why the ‘About section’ is imp:

It helps build your story-brand

SEO benefits

Shows your authority

You can include the following in the ‘About section’:

• Your value proposition
• Your current role
• Your origin story
• Your offer and benefits
• Achievements
• CTA

<aside> 💡 This is what my ‘About’ section looks like:

About

LinkedIn is the best place to build your personal brand.

1. The majority of users are here to do business.

2. It is the best platform for lead generation.

3. Only 1% of users post content.

LinkedIn is where you want to build in 2024.

The question is how do you generate enough attention to sell?

Here's what to know: To start generating inbound leads on LinkedIn, you will require much more than good copywriting.

In order to grow an audience and generate leads you need to:

• Spend time on the platform commenting

• Spend time adding relevant connections

• Spend time creating elite content

• Spend time prospecting

This all takes time.

So you have two options, really.

1. Make the time.

2. Hire someone to do it for you.

Either way I can help you.

Want to learn more?

Send me a message.

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