Crafting an attractive banner that conveys your message makes you noticeable and leaves a lasting impact on potential customers, clients, or partners.
Therefore, investing time in creating a banner that represents your brand and values is worthwhile.
But your banner is not required for SEO, so you don’t necessarily need to put keywords there.
<aside> 💡 Make sure the banner is visually appealing, has your brand colour and includes a photo of yours.
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<aside> 💡 Your banner must have a ‘call to action’.
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E.g. My banner guides the readers to download my free resources and, thus, join my email list.