I created this approach from necessity:
My lazy self didn't want to write the same kinds of posts over and over again.
So I thought:
"If I spend 2 hours writing this post anyway, why shouldn't I re-use it?"
That gave birth to my idea that your content is a subscription.
I repurpose my best-performing posts up to 7 times:
The same post, slightly altered, gets posted 7 times.
Your LinkedIn content shouldn't share a million ideas one time.
It should share one idea a million times.
One idea, one target audience, one offer.
You don't need anything else.
For real - how is following me any different from subscribing to Netflix?
Netflix provides you with action movies, epic series, and weird reality shows.
I provide you with a constant flow of AI-creation tips,, silly wizard jokes, and images of my mustache.
The subscription mindset allows you to focus on quality over quantity.
In the long run, it will help you stay consistent and even free you from the content grind.
Now, if you’re new to repurposing...
...you may strong aversion to re-using the same content.